コレクション紹介【ボトルキャップコレクション №26 / ダース・モール（頭部）（スター・ウォーズ エピソード1 ボトルキャップ）】

ボトルキャップコレクション №26 / ダース・モール（頭部）（スター・ウォーズ エピソード1 ボトルキャップ）

コレクション解説（Explanation / 解釋 / 解释 / 설명）

　玩具としてのボトルキャップの知名度を飛躍的に上げた、ペプシコーラ（500ml）の首掛け景品、「スター・ウォーズ エピソード1 ボトルキャップ」の１つです。
　映画の日本公開直前である、1999年（平成11年）6月からキャンペーンが開始されました。
　1998年（平成10年）より日本におけるペプシコーラの製造・販売権はサントリーフーズが有しており、コカ・コーラからシェアを奪うため、16年ぶりの新作公開となったスターウォーズとタイアップしました。
　結果としてタイアップキャンペーンの主軸であったボトルキャップは大成功を収め、キャンペーン期間はペプシコーラがコカ・コーラの売上を大きく上回りました。

　これはエピソード1で初登場した、シスの暗黒卿、ダース・モールです。
　ダース・モールの最期は、元々は斬られた後、単に落下していくというものでしたが、ジョージ・ルーカスが「ダース・モールの人気が出て、ファンが続編での登場を期待するようでは困る」と考え、あえて斬られた後は胴体が真っ二つになって落下するように描写しました。
　しかし、結局ダース・モールは復活を果たし、いくつもの作品に登場することになります。

　Since 1998, Suntory Foods has held the manufacturing and sales rights for Pepsi-Cola in Japan, and in an effort to take market share from Coca-Cola, they teamed up with Star Wars, the first new movie to be released in 16 years.
　As a result, the bottle caps, which were the main focus of the tie-up campaign, were a huge success, and Pepsi-Cola far outsold Coca-Cola during the campaign period.
　This is one of the “Star Wars: Episode I bottle cap” that were given away as neck-hanging prizes with Pepsi Cola（500ml） bottles, which dramatically increased the popularity of bottle caps as toys.
　The campaign began in June 1999, just before the film was released in Japan.

　This is Darth Maul, the Dark Lord of the Sith who first appeared in Episode 1.
　Darth Maul’s final moments were originally supposed to be him being cut down and simply falling to the ground, but George Lucas thought it would be a problem if Darth Maul became so popular that fans expected him to appear in sequels, so he deliberately had his body split in two and fall to the ground after being cut down.
　However, Darth Maul was eventually resurrected and would appear in several films.

　Since 1998, Suntory Foods has held the manufacturing and sales rights for Pepsi-Cola in Japan, and in an effort to take market share from Coca-Cola, they teamed up with Star Wars, the first new movie to be released in 16 years.
　As a result, the bottle caps, which were the main focus of the tie-up campaign, were a huge success, and Pepsi-Cola far outsold Coca-Cola during the campaign period.
　This is one of the “Star Wars: Episode I bottle cap” that were given away as neck-hanging prizes with Pepsi Cola（500ml） bottles, which dramatically increased the popularity of bottle caps as toys.
　The campaign began in June 1999, just before the film was released in Japan.

　This is Darth Maul, the Dark Lord of the Sith who first appeared in Episode 1.
　Darth Maul’s final moments were originally supposed to be him being cut down and simply falling to the ground, but George Lucas thought it would be a problem if Darth Maul became so popular that fans expected him to appear in sequels, so he deliberately had his body split in two and fall to the ground after being cut down.
　However, Darth Maul was eventually resurrected and would appear in several films.

　這是百事可樂（500毫升）贈送的「星際大戰首部曲 瓶蓋」之一，作為掛在脖子上的獎品，大大提升了瓶蓋作為玩具的受歡迎程度。
　活動始於1999年6月，就在電影在日本上映前夕。
　自1998年以來，三得利食品一直擁有百事可樂在日本的生產和銷售權。為了從可口可樂手中奪取市場份額，他們與16年來首部上映的新電影《星際大戰》展開了合作。
　最終，作為合作推廣活動重點的瓶蓋取得了巨大成功，百事可樂在推廣活動期間的銷量遠遠超過了可口可樂。

　這位是達斯・魔，西斯黑暗尊主，首次登場於星際大戰首部曲。
　達斯・魔的最終結局原本設定為被砍倒後直接倒地，但喬治・盧卡斯擔心如果達斯摩爾過於受歡迎，粉絲們會期待他在續集中出現，所以他特意安排達斯摩爾的身體被砍成兩截，倒在地上。
　然而，達斯・魔最終還是復活了，並在多部電影中出現。

　완구로서의 보틀 캡의 지명도를 비약적으로 올린, 펩시 콜라（500ml）의 목걸이 경품, 「스타워즈 에피소드 1 보틀캡」의 하나입니다.
　영화의 일본 공개 직전인, 1999년 6월부터 캠페인이 개시되었습니다.
　1998년부터 일본에 있어서의 펩시 콜라의 제조・판매권은 산토리 푸즈가 가지고 있어, 코카·콜라로부터 쉐어를 빼앗기 위해, 16년만의 신작 공개가 된 스타 워즈와 타이업 했습니다.
　결과적으로 타이업 캠페인의 주축이었던 병 캡은 대성공을 거두었고, 캠페인 기간은 펩시 콜라가 코카콜라의 매출을 크게 웃돌았습니다.

　이것은 에피소드 1에서 처음 등장한 시스의 암흑 군주, 다스 몰입니다.
　다스 몰의 최후는, 원래는 베어진 후, 단순히 낙하해 간다고 하는 것이었습니다만, 조지 루카스가 「다스 몰의 인기가 나오고, 팬이 속편에서의 등장을 기대하는 것 같아서는 곤란하다」라고 생각해, 굳이 베어진 후에는 동체가 두개가 되어 떨어진다.
　그러나 결국 다스 몰은 부활을 완수하고 여러 작품에 등장하게 됩니다.